Author

Joel HladecekJoel Hladecek has over 30 years experience pioneering creative solutions and strategies in emerging mediums – from Fortune 500 interactive marketing solutions to virtual reality theme-park rides.

One of interactive marketing’s earliest pioneers, Joel co-founded Red Sky Interactive in 1993, an interactive agency (later funded by Omnicom, New York), where he served as Chief Creative Officer- leading the company to the top 3 most awarded interactive agencies in the world. Red Sky was also named one of AdWeeks Top Ten Agencies of the year for 5 consecutive years. Red Sky grew to over 550 employees.

While at Red Sky, Joel led creative development of hundreds of interactive marketing pieces for clients such as Nike, Sony, Coca-Cola, Proctor & Gamble, HP, Bandai Toys, Absolut Vodka, Miller Brewing among others.

Among these projects were many internet firsts, including the Internet’s first interactive ad banner (HP Pong), the first intentional examples of viral marketing (Absolut DJ, Miller Beer Pager, Nike Digital Video), first ever web sites for Nike, Wells Fargo, Sapient, Intuit, Dreyfus, and many others.

Joel has designed and directed ride-films for virtual reality motion simulators in theme parks across the country, including Sea World Florida, MGM Theme Park Las Vegas, Busch Gardens Williamsburg, Pier 39 San Francisco, IMAX Theaters, and numerous other venues around the world.

Some of his earliest work includes special effects for feature films including Batman Returns, Star Trek VI: The Undiscovered Country, Robin Hood: Prince of Thieves, Jungle Book, Terminator 2, Malice, City Slickers 2, Hocus Pocus, and Bram Stoker’s Dracula among many others.

His specialties include: Creative leadership & innovation – Interactive theory, direction, and design – Graphic Design – Advertising – Branding – creative team building & management – and actually making things… with his hands… and sometimes a computer.

Joel currently serves as the Worldwide Creative Officer of EF Education First.

He also has this problem of randomly popping around in time.