I can’t be the only one. The only lifelong Apple fan boy who wears shirts with collars on occasion. Am I?
I ask because if there were others, if maybe even one of us worked for Apple on the iPhone team, the iPhone headphones would be designed differently. It’s a fact – no two ways about it. That somehow this critical design flaw should never have survived the Apple design process, unless of course, they really all do wear t-shirts – exclusively.
Hey, I wear t shirts. Cool ones too. But now and again – and maybe more often than some, I wear similarly stylish button-down shirts with collars. And this is where the design flaw reveals itself.
ABOVE: Apple's 16GB iPhone 3G - in White. Optional keychain ring and free pink eraser not pictured.
When Apple started using the color white as it’s industrial design foundation back in the late 90s – it evoked all the coolest parts of Star Wars’ Storm Troopers, 2001: A Space Odyssey – and bathroom fixtures all at once. It was a powerful design conceit that differentiated the company assertively for a decade – and big-banged out trends that are still rippling their way down the lower design food-chain today.
Then, with the advent of multicolored aluminum iPods, Black MacBooks and silver iMacs, Airs and Mac Pros, it looked as though His whiteness was finally, at long gasping last, bowing out. And none too soon.
The fact is, the whole white consumer technology thing has been done to death. There is all manner of non-Apple, white and plastic-chrome “iWhatevers” on the market. So ubiquitous is the white and “chromed” plastic look that anything done that way today usually has “made in taiwan” embossed on the side or comes from a gum ball machine.
And then Apple unveiled the iPhone 3G.
Sorry for the belligerent title. But you know it, I know it, and everyone you know knows it, except maybe those 11-year-old-girls at the mall who smell like strawberry lip-smacker and buy Live Strong-knock-off rubber bracelets that say “I’m Rad” at Wet Seal, that music-based ringtones are so very lame.