EMBRACE THE LIMITATIONS OF THE TECHNOLOGY
Arguably more commandment than axiom, I believe my old creative staff would concur that this was, and still is, the most often repeated, most useful, and most practical axiom to come out of our years in interactive development.
Following this axiom became a mission at Red Sky Interactive. It was one of the key reasons Red Sky’s work seemed more polished and advanced, why at times it seemed to be magic, and why (when one can still view it) some of Red Sky’s 15-year-old work appears more advanced than much of the work produced today.
Embracing the limitations of the technology will make your work look, behave, and function better than the vast majority of the world’s web sites, apps and other digital executions. There is simply no way around it.
It requires that you follow these basic steps: Continue reading